Case Study

How Crazy Chopsticks Built It's Digital Identity

Lori Weng - Owner of Crazy Chopsticks

At a Glance

We helped Crazy Chopsticks overcome low reputation and online visibility with the VIP Growth Program. ✅ +50.5% increase in revenue

Challenge

In December 2024, a restaurant owner who had previously worked with Pizzamico and seen success through another one of her brands purchased Crazy Chopsticks and took over operations. Even with strong instincts and a proven track record, she was facing:

  • A weak online reputation (3.8 Google rating at takeover)
  • Low order volume (151 online orders/month for $5.84k in revenue)
  • Minimal Instagram presence (only ~200 followers)
  • Little repeat ordering behavior due to an unutilized customer list

Key Metrics

In Crazy Chopsticks, world order count and monthly revenue are measures of success. In the time in the VIP Program, Crazy Chopsticks has increased their website order count by 87 orders per month and increased their revenue by $2,950 per month.

Solutions

We identified low social proof as the root cause, along with low awareness and underutilized customer data.

Results

  1. NFC cards & QR flyers in-store to drive new positive reviews
    Raised Google rating from 3.8 to 4.2, improving trust and first-time customer conversion.

  2. AI tools, Reels, influencers & ads to build awareness
    Instagram grew from 200 to 4,800 followers, including a Reel with 484k+ views driving local visibility.

  3. Email marketing leveraging her growing customer list
    Helped drive a 50.5% increase in monthly revenue, adding +$2,950 per month in online sales.